How to Get a Business License in Wisconsin

One of the most important elements of starting a business in Wisconsin is making sure you have all the requisite licenses and permits. The requirements vary by state, some of which have as many as 300 different licenses and permits. 

This article is too short to list them all, but it’s crucial that you’re aware of which ones your business needs and that you follow the steps for application and put your business on the road to success. 

In Wisconsin, businesses need certain licenses and permits to legally operate as a business. The regulatory hurdles required vary depending on the type of business, its location, and the products and services offered. 

To help you launch your new business, this article lays out the most commonly needed permits and licenses in Wisconsin — and details the steps required to acquire them. 

Why are business licenses required in Wisconsin?

Business licenses and permits are issued to certify that a business and its products and services are safe for the public. This explains why food businesses, for instance, require more licenses than most other business types.

Which agency issues business licenses in Wisconsin?

In Wisconsin, the Department of Revenue issues the vast majority of licenses and permits, though some are issued by entities like the Department of Agriculture, Trade, and Consumer Protection and the Department of Health Services. 

Some licenses and permits are issued by cities or counties. For example, if you live in Milwaukee, you need to check with that city to see if licenses or permits are required for your business by the city. 

Before you apply, it’s important to know which state or local agency issues the license you need. Check the state’s guidelines here to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package. They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

Steps to Get a Wisconsin Business License

In Wisconsin, the steps for acquiring specific licenses and permits vary widely, so it’s important to be aware of what you need, and how to get it. 

Determine the Types of Licenses That You Need 

In Wisconsin, the main license a business needs to obtain is the sales tax license or seller’s permit. You will need this license to sell or lease tangible personal property, admissions, or services as a retailer or wholesaler. 

In addition to obtaining a sales tax license, you may need additional licenses to run your business. For example, to run a home healthcare business, you’ll likely need a license or permit from the Department of Health Services. If you’re opening a restaurant and plan on selling alcoholic beverages, you’ll need a liquor license.

Types of Business Licenses

Your business may need local, state, and/or federal licenses and permits, depending on your type of business. Fees for these vary, but most costs are minimal.

Federal regulations associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration (OSHA), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific permits. 

The most common permits and licenses include: 

1. Business operating licenses may be required by the city and the state to allow you to operate. 
2. Industry-specific licenses may be required, depending on your type of business. Businesses involved in construction, childcare, plumbing, electrical, food and liquor, insurance, finance, landscaping, and architecture all require licensing, for example. In some highly regulated industries, you may require licensing from a federal agency, such as the FDA or the Department of Transportation.
3. Zoning permits are issued by municipalities to ensure you’re operating in an area in which you’re allowed to operate.  
4. Building permits verify that the building you’re operating in is up to code. Home occupation permits, which some areas require, allow you to operate a business from your home.
5. DBA permits allow you to do business under a name that is different from your legally registered business name.
6. Sales tax permits allow you to sell products and collect sales tax. 
7. An employer identification number (EIN) is required if you plan to have employees, no matter what your business entity type. 
8. Health licenses and permits are required for certain businesses based on industry, and you will be required to maintain health and safety standards. Environmental permits are also required for certain industries in some locations.
9. Fire permits certify that your business is up to fire safety codes. Depending on your location, this may be required for all businesses, while in other areas, it’s required only if you work with flammable materials.
10. Sign permits may be required for your location or other signage if there are rules about sign size and location.

Again, check with state and local government offices for specific requirements based on your location and industry.

Submit Your Business License Application

Various agencies and departments issue licenses and permits so you’ll need to apply with the relevant offices, and you can usually do so online. For example, you’ll apply for your sales tax license with the Wisconsin Department of Revenue.

The Wisconsin Department of Safety and Professional Services has information on how to apply for various licenses and permits. They also have an online application portal. Some cities and local municipalities may have their own specific licensure requirements related to your type of business, so make sure you contact your local office for more information.

How much does a Wisconsin business license cost?

The cost to obtain a sales tax license in the state of Wisconsin is $20. Costs for other business licenses vary greatly depending on the type of license and permit as well as the licensing jurisdiction. Food sales and manufacturing licenses typically cost a few hundred dollars. Liquor licenses can cost thousands of dollars depending on the business type.

In Wisconsin and most US states, jumping through all the hoops to acquire the necessary licenses and permits can be exhausting. But if you want to operate your business, you’ll have to wade through all the red tape. So get started on these regulatory hurdles as early as possible and clear the way for your entrepreneurial journey to success. 

How fast can I get a business license in Wisconsin?

Sales tax licenses are typically issued within seven to 10 business days after the application is received. Processing times for other licenses and permits may vary greatly. The Department of Safety and Professional Services recommends applying eight to 12 weeks before you’ll need your license.

Renew Your License When Needed

In Wisconsin, seller’s permits must be renewed every two years, and the renewal fee is $10. You will receive a Notice of Amount Due for Business Tax Registration and a Business Tax Registration (BTR) Certificate in advance of your permit’s expiration date.

Specialized business licenses and permits may also require renewal. Most have annual renewal requirements and associated fees, but be sure to check with the issuing authority for specific guidelines.